Aptech Limited, a renowned leader in vocational training for over 38 years, has entered a strategic partnership with the National Film Development Corporation (NFDC) to bolster India’s talent in the Animation, Visual Effects, Gaming, Comics (AVGC), and Media & Entertainment sectors.
This collaboration was unveiled at the International Film Festival of India (IFFI) Goa 2024, where Aptech served as the title sponsor for the Creative Minds of Tomorrow (CMOT) event, held from November 21 to 24.
Aptech’s skilling initiative at IFFI featured hands-on training booths, allowing over 100 aspirants to experience cutting-edge techniques in animation, visual effects, theatrical beauty, and fashion. Training was provided through Aptech’s flagship brands, including:
- Arena Animation
- Maya Academy of Advanced Creativity (MAAC)
- Lakmé Academy
- The Virtual Production Academy
This immersive learning program aimed to close the gap between talent and industry demands, fostering a skilled AVGC workforce.
Since its inception in 2021, CMOT has served as a premier platform for Indian cinematic talent, connecting participants with global opportunities. The 2024 edition focused on shaping narratives aligned with India’s cultural and creative aspirations.
Attendees benefited from:
- Masterclasses and panel discussions featuring industry experts.
Sessions at Film Bazaar, IFFI’s business arm, which offers insight into the evolving media landscape.
Aptech’s Chief Business Officer, Neeraj Malik, highlighted the role of skilling in transforming passion into professional success. Speaking at the Knowledge Series panel on “The Evolution of Digital Filmmaking,” moderated by Vijay Vikram Singh (the iconic voice of Bigg Boss), Malik emphasized the importance of adapting to technological advancements in filmmaking.
Other notable panelists included:
- Sanjiv Shankar, Joint Secretary, Ministry of I&B.
- Mahima Kaul, Director of Public Policy, Netflix.
- Biren Ghose, Managing Director, Technicolor Group.
- Pankaj Saxena, Head of Department, NFDC.
Discussions revolved around innovative technologies shaping the industry and the skills required to stay ahead in this dynamic field.
Pankaj Saxena lauded Aptech’s contributions to the AVGC and Media sector, calling the collaboration a milestone in creating accessible and innovative platforms for India’s workforce.
Aptech’s presence at IFFI Goa underscored its commitment to nurturing talent, fostering creativity, and driving innovation. This partnership aligns seamlessly with IFFI’s mission to celebrate excellence and creativity in India’s Media & Entertainment sector.
Sources: NDTV, Times of India, The Hindu.
Key Highlights:
- Aptech partnered with NFDC to enhance India’s AVGC and Media talent, launching the initiative at IFFI Goa 2024.
- Over 100 aspirants received immersive training through Aptech’s flagship brands.
- CMOT 2024 provided masterclasses, panel discussions, and global networking opportunities.
- The collaboration highlights the importance of skilling and innovation in India’s evolving Media & Entertainment landscape.