Airtel and Reliance Jio, two of India’s largest telecom operators, have unveiled revised mobile plans aimed at addressing changing consumer demands and increasing ARPU (Average Revenue Per User). These updates come as competition intensifies in the telecom sector, with both companies vying for a larger market share.
Airtel has introduced changes to its prepaid and postpaid offerings:
Unlimited Data Plans: Selected prepaid plans now come with unlimited data for streaming, gaming, and browsing.
Postpaid Family Bundles: Airtel has revamped its postpaid offerings to include more affordable family plans, offering multiple SIMs under a single bill with OTT subscriptions such as Netflix and Amazon Prime.
Focus on 5G: Airtel’s new plans also prioritize access to its rapidly expanding 5G network. Users opting for higher-tier plans will get additional data benefits on 5G.
Reliance Jio has revamped its mobile plans to further cement its position as India’s leading telecom operator:
Affordable 5G Access: Jio is offering budget-friendly plans starting at ₹249, enabling more users to experience its ultra-fast 5G network.
Annual Plans with OTT Add-Ons: New annual prepaid plans bundle JioCinema, Disney+ Hotstar, and other premium OTT services.
Work-from-Home Data Boosters: Additional data packages are now available, catering to professionals working remotely.
The updated plans reflect the telecom giants’ focus on higher revenue from data-driven services as India transitions to 5G. Analysts suggest these changes are also aimed at customer retention, as both operators aim to outpace each other in delivering better value for money.
Compare the new plans carefully to choose the best deal for your needs, especially if you’re a heavy data user or an OTT subscriber.
Both Airtel and Jio plans include benefits tailored for 5G connectivity, so users should check availability in their areas.
Key Highlights:
- Airtel focuses on family bundles, unlimited data, and 5G priority plans.
- Jio introduces budget-friendly 5G access and OTT-inclusive plans.
- The revisions aim to drive customer satisfaction and increase ARPU in India’s competitive telecom market.