The All India Mobile Retailers Association (AIMRA) has formally approached the Central Consumer Protection Authority (CCPA) regarding misleading advertisements by Croma, a retail chain under the Tata Group. AIMRA’s complaint centers on advertisements that they claim offer deceptive discounts, which are accompanied by hidden conditions that could mislead consumers and negatively impact small retailers.

On March 27, 2025, Croma published advertisements in a Marathi daily that AIMRA describes as “severely misleading.” The association asserts that these ads promote significant discounts on products but fail to disclose important terms and conditions, often indicated only by asterisks. This lack of transparency can lead consumers to believe they are receiving better deals than what is actually available.

AIMRA argues that such advertising practices not only deceive consumers but also create undue pressure on small retailers who cannot match the advertised prices. As customers expect similar discounts from local shops, small businesses face financial strain, potentially leading to a loss of sales and market share.

In its appeal to the CCPA, AIMRA is urging the authority to investigate these practices and take appropriate action against Croma. The organization is advocating for clearer guidelines to ensure that large retailers adhere to fair advertising standards. AIMRA believes that establishing these regulations will protect consumer rights and support the sustainability of small retail businesses.

The association’s concerns reflect broader issues within the retail sector, where competition from larger entities can significantly affect smaller players. By addressing misleading advertising, AIMRA hopes to foster a more equitable marketplace.

The situation highlights the ongoing tension between large retail chains and smaller businesses in India. As AIMRA seeks intervention from the CCPA, it underscores the need for transparency and fairness in advertising practices to protect both consumers and small retailers from potentially harmful business tactics.

Key Highlights:

• AIMRA has filed a complaint with the CCPA against Croma for misleading advertisements.
• The allegations focus on deceptive discounts with hidden conditions affecting consumer rights.
• AIMRA calls for regulatory action to protect small retailers from unfair competition.
• The situation emphasizes the need for transparency in advertising within the retail sector.