ABP Network has solidified its position as a frontrunner in India’s digital news ecosystem, achieving significant milestones in both Comscore VMX and Comscore MMX rankings for September and October 2024. Its robust multi-platform strategy encompassing websites, apps, connected TVs (CTVs), and YouTube has set a new benchmark in digital news engagement.
Key Achievements:
1. Comscore VMX Rankings – September 2024:
- Ranked #2 among Indian publishers, ABP Network achieved an impressive 122 million unique users, surpassing competitors like India Today Group and Zee Digital.
- Generated 1.2 billion video views, with exceptional performance in Video on Demand (VOD) and Live TV consumption, particularly on YouTube.
2. Comscore MMX Rankings – October 2024:
- ABP Network climbed to #6, attracting 97.8 million unique visitors, outperforming NDTV and Times Network.
3. Regional Leadership:
- ABP Ananda:
- Remained #1 in Bengali digital video engagement, with 285 million video views and over 800 million minutes of content consumed.
- Its reach surpassed the combined total of its two closest competitors, cementing dominance in the Bengali media market.
- ABP Majha:
- Topped the Marathi digital news space with 270 million views and a 50% higher reach than its closest competitor.
- Comprehensive coverage of the Maharashtra Assembly Elections significantly boosted its audience engagement.
ABP Network’s exceptional performance across regional and national markets reflects its content excellence and digital-first approach. By leveraging data-driven strategies and innovative content delivery mechanisms, it has consistently outpaced competitors in audience engagement.
“ABP Network’s commitment to delivering accurate and engaging content has propelled us to the forefront of India’s digital news landscape,” stated an ABP Network spokesperson.
Key Highlights:
- ABP Network secured #2 in Comscore VMX rankings for September 2024 with 122 million unique users and 1.2 billion video views.
- Ranked #6 in Comscore MMX for October 2024 with 97.8 million unique visitors, outpacing NDTV and Times Network.
- Regional platforms ABP Ananda and ABP Majha emerged as leaders in Bengali and Marathi digital news, respectively, with significant video viewership and audience engagement.