Audience Engagement

In a strategic move to diversify its revenue streams and tap into India's rapidly expanding experience economy, NDTV has announced the appointment of media veteran Rahul Shaw to lead its newly launched experiential business. The new vertical, officially named...

ABP Network has solidified its position as a frontrunner in India’s digital news ecosystem, achieving significant milestones in both Comscore VMX and Comscore MMX rankings for September and October 2024. Its robust multi-platform strategy encompassing websites, apps, connected TVs (CTVs), and YouTube has set a new benchmark in...