ABP Network has reaffirmed its leadership in the digital news space, with ABP Majha and ABP Ananda topping the Comscore VMX video rankings for August 2024 in the Marathi and Bengali segments, respectively.
The latest Comscore data highlights ABP Majha’s remarkable reach of 19.9 million viewers, while ABP Ananda attracted an impressive 17.6 million viewers, reinforcing their positions as the most trusted news platforms in their markets.
ABP Ananda’s video engagement skyrocketed, registering 413 million video views in August, marking more than double the month-on-month growth. This achievement underscores the channel’s ability to create engaging content that resonates deeply with its audience.
ABP Majha, with 1.5 billion views in FY24-25 so far, saw a massive 65% growth in viewership between April and August 2024 compared to the same period in 2023, making it the fastest-growing channel in the Marathi market.
Key Highlights:
- ABP Majha and ABP Ananda ranked first in Comscore VMX video rankings for the Marathi and Bengali segments in August 2024.
- ABP Majha achieved a reach of 19.9 million, while ABP Ananda attracted 17.6 million viewers.
- ABP Ananda recorded a 413 million video views, more than doubling its growth month-on-month.
- ABP Majha witnessed a 65% growth in viewership from April-August 2024, leading the Marathi market.