Allied Blenders and Distillers Limited (ABD Limited), a leading player in the Indian spirits industry, has announced the appointment of Arvind Hangal and Roshni Chatterjee as Marketing Directors, effective immediately. This strategic move aims to bolster ABD’s marketing capabilities and drive business growth through enhanced brand management and strategic marketing initiatives.

Arvind Hangal has been associated with ABD Limited since November 1, 2011. He holds a Bachelor of Science degree from the University of Mumbai and a Master’s in Management Studies in Marketing from the Jamnalal Bajaj Institute of Management Studies. Before joining ABD, Hangal served as a Category Manager at Novartis India, bringing extensive experience in marketing and brand management to his new role.

Roshni Chatterjee brings over 18 years of experience in driving business growth across the FMCG and B2B sectors in the APAC region. Her expertise includes strategic and data-driven marketing, product innovation, and integrated campaigns. Chatterjee’s last role was as the Global Head of Brand and Communications at Sleek Tech in Singapore, where she successfully led brand turnarounds for Vaseline in Thailand and Indonesia.

The appointments of Hangal and Chatterjee are part of ABD Limited’s broader strategy to enhance its marketing efforts and expand its market presence. Both directors are expected to play crucial roles in shaping ABD’s marketing strategies and driving growth in the coming years.

Industry experts view these appointments as positive steps for ABD Limited, as they bring significant marketing expertise and leadership capabilities to the company. The move is seen as a strategic investment in talent, reflecting ABD’s commitment to innovation and customer engagement.

The appointment of Arvind Hangal and Roshni Chatterjee as Marketing Directors at ABD Limited marks a significant development in the company’s efforts to strengthen its marketing team. With their combined expertise, ABD is poised to enhance its brand presence and drive business growth in the competitive spirits market.

Key Highlights:

• Appointment Overview: ABD Limited appoints Arvind Hangal and Roshni Chatterjee as Marketing Directors.
• Background: Hangal has been with ABD since 2011, while Chatterjee brings 18 years of FMCG and B2B experience.
• Role and Responsibilities: Both will focus on enhancing marketing strategies and driving business growth.
• Impact: Expected to strengthen ABD’s market presence and brand management capabilities.