The sixth season of the hit reality franchise Bigg Boss Marathi has officially kicked off with a powerhouse lineup of nine major sponsors. Onboarding a diverse mix of national and regional giants, the show continues to demonstrate its massive reach and cultural impact across both linear television and digital streaming platforms like Colors Marathi and JioHotstar.
The new season, hosted by popular actor and filmmaker Riteish Deshmukh, has successfully drawn interest from across sectors including real estate, FMCG, and e-mobility. The partnership is anchored by Danube Properties and Santoor Soap, who serve as the Co-Powered Partners for this edition.
The comprehensive list of partners for Season 6 includes:
- Co-Powered Partners: Danube Properties, Santoor Soap
- Special Partners: MYK Laticrete Tile Adhesive, Pitambari Dishwash Gel, P. N. Gadgil & Sons (Since 1832), Gemini Cooking Oil, and Cotton King
- Associate Sponsors: Society Tea and Tunwal E-Motors
Brands are increasingly turning to regional flagship properties like Bigg Boss Marathi to build deeper emotional connections. Rizwan Sajan, Founder and Chairman of Danube Group, expressed his enthusiasm for the collaboration, noting that after a successful stint with the national version, extending the partnership to the Marathi edition was a strategic choice to connect with aspirational regional audiences.
Similarly, Prasanna Rai, CMO of Wipro Consumer Care (Santoor), highlighted the show’s role in authentic storytelling. He emphasized that the platform allows Santoor to weave its brand narrative into the daily lives of Marathi households, ensuring high recall and trust.
The integration of sponsors across Colors Marathi (broadcast) and JioHotstar (digital) offers advertisers a seamless 360-degree engagement model. With Riteish Deshmukh at the helm, the show’s mass appeal is higher than ever, blending high-voltage drama with rooted Maharashtrian culture.
From traditional jewellery brands like P. N. Gadgil & Sons to modern electric mobility players like Tunwal E-Motors, the sponsor mix reflects the show’s evolving stature. It remains one of the few properties in regional media capable of delivering scale and deep-rooted engagement simultaneously.
Key Highlights:
- Nine Major Sponsors: Bigg Boss Marathi S6 has secured nine key brand partners, including Co-Powered sponsors Danube Properties and Santoor.
- Diverse Categories: The sponsors span various industries, from FMCG (Society Tea, Gemini Oil) to real estate and electric vehicles (Tunwal E-Motors).
- Host Impact: Host Riteish Deshmukh has further amplified the show’s appeal, helping brands achieve higher cultural resonance and viewer recall.
- Regional Dominance: The partnership underscores the show’s status as a premier destination for advertisers targeting the affluent and engaged Marathi audience.