Sony Pictures Networks India (SPNI) has announced the highly anticipated arrival of ‘Wheel of Fortune’ in India. Marking the franchise’s first-ever debut in the country, the Indian edition of the world-renowned game show will be hosted by Bollywood superstar Akshay Kumar.
Recognized by Guinness World Records as the world’s most popular TV game show and cited by Variety as the most-watched entertainment show on American television, the format is being adapted to suit local sensibilities while maintaining its high-energy, global appeal.
The choice of Akshay Kumar as the host brings immense star value to the production. Kumar has a proven track record of television success; according to SPNI, five of his satellite film premieres have crossed the 2.5+ TVR mark in recent years. This consistent appeal makes him a top choice for both viewers and advertisers.
Integrated Cross-Screen Launch Strategy
Sony is positioning ‘Wheel of Fortune India’ as one of its most significant integrated media launches. The show will adopt a unified cross-screen approach, airing simultaneously on:
- Linear TV: Sony Entertainment Television (SET)
- Digital: Sony LIV
This strategy allows for mass reach in Indian living rooms while providing targeted digital engagement on mobile devices. To further enhance viewer participation, Sony LIV will feature ‘Play Along’—an interactive tool allowing audiences to engage with the show in real-time.
The Indian edition is produced by Frames Production Company for SPNI. The format has been licensed from Highgate Entertainment, LLC.
Nachiket Pantvaidya, Business Head of Sony Entertainment Television, stated, “With Wheel of Fortune, we’re adding another marquee global franchise to our portfolio. The show promises to create a powerful brand-building and engagement platform, offering advertisers unparalleled reach.”
Akshay Kumar shared his excitement, noting, “The thrill of puzzle-solving and the multi-generational appeal have made it a global favorite. I’m confident it will be immensely enjoyed by Indian audiences.”
As the industry moves into 2026, ‘Wheel of Fortune India‘ is set to become a prime-time blockbuster. For brands, the show offers a seamless integration opportunity across television and digital platforms, delivering both massive scale and measurable impact.
Fans can expect further updates on the official broadcast schedule soon, as the show prepares to air exclusively on Sony Entertainment Television and Sony LIV.
Key Highlights:
- Historic Debut: The world’s most popular TV game show, ‘Wheel of Fortune’, is officially launching its first-ever Indian edition on Sony Pictures Networks India.
- Superstar Host: Bollywood actor Akshay Kumar has been confirmed as the host, leveraging his massive television appeal and consistent 2.5+ TVR ratings performance.
- Multi-Platform Strategy: The show will feature a unified launch across Sony Entertainment Television and Sony LIV, including interactive ‘Play Along’ features for digital users.
- Global Partnership: Licensed from Highgate Entertainment and produced by Frames Production Company, the show aims to become a major advertising and entertainment benchmark for 2026.