Zee Tamil, a leading Tamil general entertainment channel, is set to redefine afternoon television viewing with the grand premiere of its latest multi-generational family drama, ‘Varisu’. The new show, which premiered on June 30, 2025, and airs every Monday to Friday at 1:00 PM, aims to bolster the channel’s afternoon programming block with a compelling narrative centered around a strong female protagonist.
‘Varisu’ (“Heir”) introduces audiences to Tamil (played by Swetha), a bright and ambitious young woman from a conservative background in Karaikudi. Her life takes an unexpected and dramatic turn when her father goes missing just before her arranged marriage, plunging her family into bankruptcy. Betrayed by her fiancé and abandoned by society, Tamil is left with the daunting responsibility of leading her mother and two younger sisters, including an autistic sibling, to a new and uncertain life in Chennai.
The drama delves into the complexities of relationships and resilience as Tamil navigates these formidable challenges. Her journey leads her to Cibi (played by Jai), whose initial interactions are marked by conflict and misunderstanding. As the story unfolds, ‘Varisu’ promises to unravel family secrets, mend fractured relationships, and showcase Tamil’s indomitable spirit as a catalyst for transformation across two families.
Zee Tamil has a strong legacy of delivering impactful stories that resonate with its audience, particularly those celebrating strong female characters and powerful storytelling. ‘Varisu’ aims to continue this tradition, exploring themes of tradition, transformation, and heartfelt moments that reflect the emotional complexities and cultural nuances prevalent in Tamil households. The series is crafted with rich visuals, a captivating cast including David, Meena, Sonia Venkat, Vincent, Tamil Selvi, and Madhumitha in important supporting roles, and a soul-stirring soundtrack.
The channel’s decision to invest in a new family drama for its afternoon slot underscores a strategic move to capture a larger share of the daytime viewership, offering engaging content to a wide range of audiences, especially women who form a significant part of the afternoon television demographic. With its compelling storyline and relatable characters, ‘Varisu’ is poised to become a must-watch for families seeking drama and inspiration.
Key Highlights:
- Zee Tamil has launched a new family drama titled ‘Varisu’, which premiered on June 30, 2025, and airs Monday to Friday at 1:00 PM.
- The show centers on Tamil (Swetha), a bold young woman who, after her father’s disappearance and family bankruptcy, leads her mother and sisters to Chennai, navigating betrayals and challenges.
- ‘Varisu’ explores themes of family, resilience, and transformation, featuring a strong female lead and an ensemble cast, aiming to redefine afternoon viewing.
- This expansion in the afternoon lineup reflects Zee Tamil’s commitment to delivering impactful stories with strong female characters and capturing a larger audience share.