Huda Beauty, the globally renowned cosmetics brand, has officially announced that it has reclaimed full ownership, marking its transition back to an independent beauty brand. This significant development sees founder Huda Kattan and her family consolidating their control over the company, signaling a new chapter for the beauty empire.
The move comes after a period where a minority stake was held by TSG Consumer Partners, a prominent private equity firm that had invested in Huda Beauty in 2017. While the exact financial terms of the deal were not disclosed, this strategic repurchase of shares underscores the Kattan family’s commitment to driving the brand’s vision and future trajectory independently.
Huda Kattan, alongside her sisters Mona Kattan and Alya Kattan, built Huda Beauty from a popular beauty blog into a multi-billion dollar global phenomenon. The brand is celebrated for its wide range of inclusive and high-quality makeup, skincare, and fragrance products, which have garnered a massive following worldwide.
Becoming fully independent once again is expected to provide Huda Beauty with greater agility and flexibility in its decision-making processes, allowing the brand to respond more swiftly to market trends and consumer demands. This autonomy can be crucial in the fast-paced and highly competitive beauty industry.
In a statement, Huda Kattan expressed her excitement about this new phase. “This is an incredibly proud moment for me and my family,” she stated. “Reclaiming full ownership allows us to be even more agile, innovative, and deeply connected to our community. We are excited to continue building on our legacy and pushing the boundaries of beauty on our own terms.”
The beauty industry has seen a trend of both consolidation and founders re-acquiring control, reflecting diverse strategies to navigate the dynamic market. For Huda Beauty, this move is a clear signal of confidence in its own growth trajectory and a desire to maintain its unique brand identity and direct relationship with its global consumer base.
Key Highlights:
- Huda Beauty has reclaimed full ownership, transitioning back to an independent beauty brand.
- Founder Huda Kattan and her family have consolidated control by repurchasing the minority stake previously held by TSG Consumer Partners.
- This move is expected to grant Huda Beauty greater agility and flexibility in decision-making and innovation.
- Huda Kattan expressed pride and excitement for this new phase, emphasizing continued connection with their community and pushing beauty boundaries.