Moneycontrol has once again solidified its position as India’s premier digital destination for business news, surpassing The Economic Times (ET) for the eighth consecutive month, according to the latest Comscore digital rankings for April 2025. The platform’s comprehensive coverage of finance, markets, and the broader economy continues to resonate strongly with India’s business-savvy audience.
The Comscore data reveals that Moneycontrol consistently outperformed its closest competitor across key digital metrics, including unique visitors, page views, and user engagement time. This sustained leadership underscores Moneycontrol’s effective multi-platform content strategy and its ability to cater to the evolving needs of its readership.
According to a press release from Network18, Moneycontrol attracted a substantial 43.93 million unique visitors in April 2025. This figure comfortably exceeds The Economic Times’ 39.89 million unique visitors, as reported by Comscore India’s MMX data, which encompasses usage across desktop, mobile, app, and social media platforms.
The dominance of Moneycontrol extends to page views, where it recorded an impressive 298.76 million views during April 2025. This is nearly double the 159.33 million page views registered by The Economic Times, highlighting the depth and breadth of content consumption on the Moneycontrol platform.
Furthermore, Moneycontrol led significantly in terms of user engagement. Readers spent a total of 347.19 million minutes on Moneycontrol in April, compared to 197 million minutes spent on The Economic Times. This substantial difference in time spent underscores the stickiness of Moneycontrol’s content and its ability to keep users engaged for longer durations.
The consistent top performance in the April 2025 Comscore rankings further cements Moneycontrol’s growing digital dominance in the Indian business news landscape. Its success can be attributed to its timely news updates, in-depth financial analysis, expert opinions, and a robust content strategy that spans multiple digital platforms.
Comscore, a globally respected digital audience measurement firm, is widely recognized as the industry standard for providing insights into digital media consumption. Its data offers a reliable measure of user engagement, assisting advertisers and publishers in understanding audience behavior and reach.
Key Highlights:
- Moneycontrol has topped the Comscore digital rankings for business news in India for the eighth consecutive month in April 2025, beating The Economic Times.
- Moneycontrol recorded 43.93 million unique visitors, 298.76 million page views, and 347.19 million minutes of user engagement, all significantly higher than The Economic Times.
- The Comscore data includes usage across desktop, mobile, app, and social media platforms.
- Moneycontrol’s consistent leadership is attributed to its comprehensive content strategy and strong user engagement.