McCann Worldgroup India has made a significant mark at the D&AD Awards 2025, one of the most esteemed global accolades for creative excellence in design, advertising, and communication. The agency walked away with a total of four D&AD Pencils and secured three shortlists for its impactful campaigns.
Leading the wins was the agency’s “Fit My Feet” campaign for Buckaroo Footwear, which received a Graphite Pencil for Best Impact in the Design category. Additionally, “Fit My Feet” earned two Wood Pencils in the Health & Wellbeing category, specifically for Innovation and Product Design. The campaign, which addressed the often-overlooked needs of individuals born with clubfoot by providing low-cost, custom footwear kits through local cobblers, was also shortlisted in the Inclusive Product Design category. This recognition highlights the campaign’s thoughtful design and its significant positive impact on the community, having distributed over 228,000 pairs of shoes across India.
Furthermore, McCann Worldgroup India’s “Dabba Savings Account” campaign for ESAF Small Finance Bank was awarded a Wood Pencil in the Cultural Experience category under Commerce. This innovative campaign, which ingeniously incorporated a hidden savings compartment into the traditional Indian steel “dabba,” empowering rural women to build financial habits discreetly, was also shortlisted in two additional categories: B2C Activation for Experiential: Activation & Participation, and Inclusive for Best Commerce. The initiative led to the opening of over 120,000 new bank accounts without relying on traditional media.
Prasoon Joshi, Chairman, McCann Worldgroup, Asia Pacific and CEO & CCO, McCann Worldgroup, India, expressed his pride in the wins, stating, “D&AD doesn’t just celebrate creativity, they honor ideas that are conceptually strong and meaningful in impact. This recognition reaffirms that when ideas are rooted in authenticity and purpose, they can drive real change for under-served communities. I am proud to work alongside teams whose passion turns vision into impact.”
The D&AD Awards, established in 1962 by the British Design & Art Direction association, are globally recognized as a benchmark for creative excellence and ingenuity in the advertising and design industries. McCann Worldgroup India’s performance at this year’s awards underscores the agency’s commitment to impactful and purpose-driven creativity.
Key Highlights:
- McCann Worldgroup India won 4 Pencils at the D&AD Awards 2025: one Graphite and three Wood.
- The “Fit My Feet” campaign for Buckaroo Footwear received a Graphite Pencil for Best Impact in Design and two Wood Pencils in Health & Wellbeing, and was also shortlisted.
- The “Dabba Savings Account” campaign for ESAF Small Finance Bank won a Wood Pencil for Cultural Experience and was shortlisted in two other categories.
- These wins highlight McCann Worldgroup India’s focus on creating impactful and meaningful campaigns that address real-world needs.