In a strategic move aimed at deepening its regional connection and bolstering national integration, Zee Media has announced the rebranding of its channel Kesar TV to Zee J&K Ladakh. This transformation goes beyond a mere change of name and visual identity, signaling a more profound editorial and cultural commitment to amplifying the voices, narratives, and aspirations of the people residing in Jammu, Kashmir, and Ladakh.
Zee J&K Ladakh has been unveiled with a striking new visual identity, incorporating bold shades of orange and red. This fresh look symbolizes the resilience, vitality, and evolving identity of India’s northernmost regions. Zee Media emphasizes that the channel’s core mission remains rooted in truth, development, and democratic values, reinforcing its dedication to delivering “news for the people, by the people.”
The rebranding underscores Zee Media’s broader ambition to elevate regional stories while solidifying its position as a prominent national media network. With a dedicated focus on cultural preservation, fostering dialogue on governance, and promoting social unity, Zee J&K Ladakh aims to serve as both a mirror reflecting the region and a catalyst for positive change within one of India’s most historically significant and geopolitically complex areas.
Karan Abhishek Singh, the CEO of Zee Media Corporation Limited (ZMCL), stated that the strategic rebranding of Zee J&K Ladakh aims to make the channel the definitive voice of a region that stands at the confluence of history, culture, and geopolitics. He further emphasized that this is a bold step towards redefining how the stories of Jammu, Kashmir, and Ladakh are told, heard, and understood, expressing anticipation for bringing these narratives to the forefront with integrity and a relentless focus on truth.
Tarique Faridy, the Editor of Salaam TV & Zee J&K Ladakh, added that the channel is committed to shedding light on the issues that hold the most significance for the people of Jammu, Kashmir, and Ladakh. The focus will be on providing an authentic storytelling platform for the region, addressing everything from local politics to the aspirations of its youth, with the overarching goal of fostering understanding, cultivating hope, and inspiring change both within and beyond the region.
As a round-the-clock news platform, Zee J&K Ladakh will serve as a reliable source of journalism, providing authentic, in-depth, and fact-based coverage across a wide spectrum of topics. These include politics, technology, sustainability, entrepreneurship, civic issues, and the rich cultural tapestry of the region. From the majestic landscapes of Ladakh to the vibrant hubs of Srinagar and Jammu, the channel is committed to narrating the stories that truly matter – stories that inform, inspire, and empower its audience.
Embracing a digital-first strategy, Zee J&K Ladakh will extend its reach beyond traditional television broadcasting. It will feature an enhanced website and a dedicated YouTube platform designed to deliver trusted news and insightful public interest content to audiences across geographical boundaries and generations.
Key Highlights:
- Zee Media has rebranded its channel Kesar TV to Zee J&K Ladakh.
- The rebranding aims to strengthen regional storytelling and national integration.
- Zee J&K Ladakh will focus on hyper-local journalism, culture, governance, and social unity.
- The channel will adopt a digital-first strategy with an enhanced online presence.