Neela Mediatech, the digital venture founded by Asit Kumarr Modi, creator of the popular TV show Taarak Mehta Ka Ooltah Chashmah (TMKOC), is scaling new heights with an ambitious ₹25 crore marketing push. This significant investment is aimed at driving user acquisition and retention across its diverse digital offerings, including gaming, animation, gamified learning, Web3, and merchandise.

Key Ventures and Achievements

• TMKOC Rhymes: This multilingual animation channel has garnered 1.5 crore subscribers and 15 million daily views, making it a household favorite in 12 regional languages and English.
• Gada Electronics: The flagship mobile game has surpassed 5 million downloads in just three months, trending on both Android and iOS platforms. With EBIT-positive operations, it is set for a global launch targeting 1 billion+ downloads.
• TMKOC PlaySchool: A gamified learning app featuring 1,000+ interactive games, real-time performance tracking for parents, and skill-mapping features. A full-scale marketing launch is planned across TV, print, and digital channels.
• Merchandise Line: Currently in soft launch, the merchandise line is gearing up to bring iconic TMKOC characters to life through collectibles and branded products.

Neela Mediatech is now inviting top media and creative agencies to partner in its growth phase. The company seeks visionary agency partners to help scale its innovative digital-first experiences globally. With a strong foundation and a passionate 70-member team, Neela Mediatech aims to merge storytelling, education, and play in ways the world hasn’t seen before.

Asit Kumarr Modi emphasized, “For over 16 years, TMKOC has been a source of joy for families across India. With Neela Mediatech, we’re transforming that legacy into digital-first experiences for a global audience.” Harjeet Chhabra, CEO of Neela Mediatech, added, “Our goal is to merge storytelling, education, and play in ways the world hasn’t seen. With our strong foundation and passionate team, we’re ready to level up.”

Neela Mediatech’s ₹25 crore marketing push and strategic partnership initiative mark a significant step in its journey to become a global entertainment powerhouse. By leveraging its beloved IP and expanding into new digital ventures, the company is poised to redefine the intersection of entertainment and education.

Key Highlights:

• Neela Mediatech invests ₹25 crore in marketing to drive growth across digital ventures.
• Key offerings include TMKOC Rhymes, Gada Electronics, TMKOC PlaySchool, and a merchandise line.
• The company seeks strategic partners to scale its global presence.
• Neela Mediatech aims to merge storytelling, education, and play in innovative ways.