Škoda Auto India, in collaboration with Publicis India, has launched an inspiring new film titled ‘Own Your Dream,’ featuring Škoda’s first-ever ‘Brand Superstar,’ Ranveer Singh, alongside the all-new Škoda Kylaq. This campaign marks a significant step in Škoda’s journey to expand its footprint across India, targeting not just metropolitan regions but also Tier-2, Tier-3, and beyond.
The film, ‘Own Your Dream,’ is an ode to the bold and uncompromising Indian spirit, celebrating individuals who pursue success on their own terms. It positions the Kylaq as a trusted companion on this journey, where ambition meets European engineering, now more accessible than ever.
The narrative follows individuals chasing their dreams, including newlyweds on an adventure, an athlete striving for greatness, a family shaping young minds, and musicians creating art. Ranveer Singh is featured as a catalyst for these aspirations, unveiling the Škoda Kylaq amidst stunning visuals and an uplifting narrative.
In a bold move, the campaign will be translated into eight regional languages, signaling Škoda’s commitment to connecting with consumers across India. This full-funnel approach includes TV, print, digital, social platforms, Out of Home, Radio, and Dealer outlets.
The campaign is part of Škoda’s broader strategy to build its brand further in existing and new markets across India. By targeting Tier-2, Tier-3, and beyond, Škoda aims to inspire customers with the Kylaq, positioning it as a catalyst for dreams.
Petr Janeba, Brand Director, Škoda Auto India, highlighted the campaign’s alignment with Škoda’s product offensive strategy and its potential to resonate with customers across various markets.
Paritosh Srivastava, CEO, Saatchi & Saatchi and Publicis India, emphasized the partnership’s focus on a consumer-first approach, ensuring deeper market penetration and showcasing European craftsmanship to an evolving India.
The ‘Own Your Dream’ campaign marks a significant milestone for Škoda Auto India, combining the aspirational narrative of the Kylaq with the charismatic presence of Ranveer Singh. By expanding its reach through regional translations and a multi-platform strategy, Škoda is poised to redefine the aspirations of a new generation of Indian consumers.
Key Highlights:
- Campaign Overview: Škoda Auto India launches ‘Own Your Dream’ featuring Ranveer Singh and the all-new Kylaq.
- Key Features: The campaign celebrates the Indian spirit of pursuing dreams, positioning the Kylaq as a trusted companion.
- Regional Translations: The ad will be translated into eight regional languages to connect with consumers across India.
- Impact: The campaign is part of Škoda’s strategy to expand its footprint in India, targeting new markets.