In a remarkable technological advancement, India’s Augmented Reality (AR) developer community has experienced a significant growth of over 50% in the past two years. This surge has positioned India as the leading contributor to AR lenses on Snapchat globally.

At the recent India AR Day event in Mumbai, Snap Inc.’s Chief Technology Officer, Bobby Murphy, highlighted the company’s dedication to fostering creativity through AR. He stated, “Indian developers are at the forefront of innovation, bringing engaging and creative experiences to life. In fact, among all countries, the highest number of lenses published on Snapchat come from India.”

Pulkit Trivedi, Managing Director of Snap Inc. India, emphasized the widespread adoption of AR among Indian Snapchat users. He noted that over 200 million Indian users engage with AR lenses more than 80 billion times each month, particularly during cultural events and festivals. Trivedi remarked, “AR has become central to communication and creativity.”

The event also featured the debut of Snap’s fifth-generation Spectacles in India. These standalone, see-through AR glasses, powered by Snap OS, offer users an immersive AR experience, controlled through voice and hand interactions. This demonstration underscores Snap’s commitment to advancing AR technology within the Indian market.

Snap Inc. has been proactive in nurturing the AR developer ecosystem across various Indian cities, including Goraya, Prayagraj, Cochin, and Ambala. In 2024, the company hosted over 120 meetups, training more than 6,000 developers in AR lens creation. This initiative reflects Snap’s dedication to fostering innovation beyond major metropolitan areas.

India’s rapid growth in the AR sector highlights the nation’s innovative spirit and the increasing integration of advanced technology into daily life. With strong support from companies like Snap Inc., India’s AR developer community is poised for continued expansion, contributing significantly to the global AR landscape.

Key Highlights:

• India’s AR developer community has grown by over 50% in the past two years, leading globally in Snapchat lens creation.
• Snap Inc. emphasizes its commitment to fostering AR innovation and creativity in India.
• Over 200 million Indian Snapchat users engage with AR lenses more than 80 billion times monthly.
• Snap’s fifth-generation Spectacles were showcased in India, highlighting advanced AR technology.