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HomeEntertainmentSony LIV’s Shark Tank India Season 4 Garners Star Sponsors, Inspires Innovation

Sony LIV’s Shark Tank India Season 4 Garners Star Sponsors, Inspires Innovation

Sony LIV is back with the highly anticipated fourth season of Shark Tank India, where aspiring entrepreneurs present groundbreaking ideas to an elite panel of sharks.

Produced by StudioNext, the show continues to captivate audiences, showcasing bold pitches, high-stakes investments, and the entrepreneurial spirit that defines modern India.

This season, Shark Tank India has secured an impressive lineup of sponsors:
Co-Presenting Sponsors: ACKO, Pokerbaazi, and Swiggy Instamart
Co-Powered Sponsors: Adani and Jaguar
Partner Sponsors: Rayzon Solar, ICICI Direct, Lenskart, and SOFY
These partnerships reflect the show’s strong influence and its ability to attract brands eager to connect with its wide-reaching audience.

This season features a star-studded panel of sharks, including:
Anupam Mittal (People Group)
Aman Gupta (boAt Lifestyle)
Namita Thapar (Emcure Pharmaceuticals)
Peyush Bansal (Lenskart)
Vineeta Singh (SUGAR Cosmetics)
Ritesh Agarwal (OYO)
New faces like Kunal Bahl (Snapdeal) and Varun Dua (ACKO) also bring fresh perspectives.

Ranjana Mangla, Sony LIV’s Head of Ad Sales Revenue, highlighted the show’s success, noting a 40% growth on CTV and 27% growth in audience engagement. This season promises a mix of traditional businesses and cutting-edge tech ventures, fostering meaningful brand connections.
Ashish Mishra, CMO of ACKO, emphasized their commitment to changemakers, celebrating entrepreneurs who drive societal impact. Similarly, Navkiran Singh, CEO of Baazi Games, noted the synergy between poker and entrepreneurship, while Amitesh Jha, CEO of Swiggy Instamart, praised the platform for giving new D2C brands exposure and accessibility.

By blending entertainment with education, Shark Tank India Season 4 has redefined reality TV in India. The show resonates with viewers and brands alike, promoting the “Make in India for the World” vision while inspiring entrepreneurs to innovate and thrive.

Key Highlights:

  • Shark Tank India 4 is now streaming on Sony LIV, featuring bold pitches and innovative ventures.
  • Star sponsors include ACKO, Pokerbaazi, Swiggy Instamart, Adani, Jaguar, and more.
  • New and returning sharks bring diverse expertise, including Anupam Mittal, Aman Gupta, Namita Thapar, and others.
  • The season celebrates entrepreneurship and “Make in India for the World,” driving brand connections and innovation.
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