Amazon India has launched a groundbreaking feature called ‘Watch and Shop,’ designed to integrate online shopping with engaging video content.

This innovation allows users to purchase products seamlessly while enjoying personalized video experiences, marking a significant evolution in the country’s e-commerce landscape.

With over 650 million smartphone users and a growing appetite for video content, Watch and Shop caters to India’s mobile-first consumer base. This feature offers a dynamic shopping experience, where users can explore a range of products—from electronics to fashion and home essentials—while watching curated, visually engaging videos.

What sets Watch and Shop apart is its frictionless design, enabling users to:
Add products to their cart or make purchases directly within the video interface.
Continue viewing content without interruptions during the shopping process.
Receive AI-powered recommendations tailored to their preferences for a more personalized experience.

Exclusive Features and Influencer Integration

The platform also provides:
Early access to exclusive launches and limited-time promotions.
Content created by popular influencers, adding authenticity and relatable insights to the shopping journey.

Currently, the feature showcases products from brands like Sleepyhead, SkinQ, r3set, and Oh Cha, with plans to expand to more categories and brands soon.

According to Amazon, ‘Watch and Shop’ blends convenience, personalization, and authenticity, creating a more immersive and interactive shopping experience. This innovation not only aligns with India’s growing digital consumption trends but also redefines how online retail engages with customers.
With this feature, Amazon continues to push boundaries, combining shopping and entertainment to transform e-commerce in India.

Key Highlights:

• Amazon India introduces ‘Watch and Shop,’ combining video content with seamless online shopping.
• Users can shop directly while watching videos without interruptions.
• Offers AI-powered recommendations, exclusive launches, and influencer-curated content.
• Currently features products from Sleepyhead, SkinQ, r3set, and Oh Cha, with more brands to join soon.