E-commerce platform Meesho has announced new partnerships with several Direct-to-Consumer (D2C) brands, including popular names like Mamaearth, Denver, Himalaya, Bajaj, Joy, Lotus Herbals, Biotique, Bata, and more. These partnerships are aimed at strengthening Meesho’s offering on its Meesho Mall platform, especially as the festive season approaches.
Megha Agarwal, General Manager at Meesho, expressed excitement about these collaborations, noting that Meesho Mall has gained traction with 3.2 crore shoppers in the last six months alone. This growth reflects increasing consumer trust in the platform. She added that the addition of high-quality, branded products would enhance the variety available to customers.
Meesho’s partnerships focus on reaching tier-2 and tier-3 markets, where the demand for quality D2C products has been growing. Zairus Master, Chief Business Officer at Honasa Consumer, parent company of Mamaearth, also highlighted the excitement around expanding the brand’s presence in regions that have previously lacked access to premium personal care products.
Meesho Mall, which was initially launched with categories such as personal care, footwear, and fashion, has expanded significantly to include over 30 categories, including electronics, health and wellness, kitchen utilities, grocery, and sports and fitness. The company has reported a ten-fold increase in brand partnerships since its inception, with 75% of its orders now coming from tier-2+ cities.
Meesho’s platform continues to grow rapidly, experiencing a 2x increase in orders since August 2023, making it an appealing partner for D2C brands looking to extend their reach across India during the festive period.
Key Highlights:
1. Meesho has partnered with top D2C brands like Mamaearth, Himalaya, Bata, and more ahead of the festive season.
2. These partnerships aim to strengthen Meesho’s presence in tier-2+ cities and bring branded products to these regions.
3. Meesho Mall has expanded to over 30 categories, experiencing significant growth in shoppers and brand partnerships.
4. The platform has reported a ten-fold increase in partnerships and a 2x order growth since August 2023.