ZEE5, the leading homegrown streaming platform, has appointed Raghuveer Singh as the head of its India and global social media and content marketing strategies. With over 18 years of expertise in marketing, Singh is poised to drive ZEE5’s ambitious efforts to expand its reach across 190+ countries.
Singh has been with ZEE5 for over five years, contributing significantly to the platform’s growth. As Director of Marketing for its subscription video-on-demand (SVOD) segment, he spearheaded numerous successful campaigns that enhanced subscriber engagement and retention.
In his new role, Singh aims to amplify ZEE5’s digital presence globally. On LinkedIn, Singh shared his enthusiasm, stating:
“Good December updates, taking over leading the India and Global Social Media and Content Marketing strategies for ZEE5. Thank You Manish Kalra for trusting me with the opportunity, Shresth Gupta and cheers to the great team shaping the busiest profile of creating crazy social content for the ZEE5 community across 190+ countries.”
Singh’s career journey has been marked by innovation and versatility:
- Aditya Birla Health Insurance: Senior Marketer (2016), later promoted to Deputy Chief Manager of Product Marketing.
- World Network Services: Began his career as an Analyst in 2006.
- Retail & Marketing Expertise: Worked with brands like City Centre Mall, Trent Hypermarket, HyperCITY Retail, and Crystal Mirage, specializing in product marketing, brand management, and digital strategy.
ZEE5’s diverse content offerings and innovative campaigns have cemented its position as a leading OTT platform. Singh’s appointment underscores the platform’s commitment to creating impactful social media strategies and marketing initiatives tailored for a global audience.
With his extensive background in digital strategy and marketing innovation, Singh is set to elevate ZEE5’s digital engagement, driving its vision of connecting communities worldwide through exceptional content.
Credit: This article is based on information from LinkedIn updates and ZEE5 press releases.
Key Highlights:
- Raghuveer Singh has been appointed as the head of India and global social media and content marketing for ZEE5.
- A veteran marketer with 18+ years of experience, Singh has been with ZEE5 since 2019, enhancing SVOD subscriber engagement.
- Singh’s appointment aligns with ZEE5’s strategy to strengthen its digital presence in 190+ countries.
- His career spans leadership roles across Aditya Birla Health Insurance, retail marketing, and digital innovation.