Zee Marathi has launched its highly anticipated new show, ‘Kamali’, with an unprecedented and spectacular event that saw over 3,000 school children collectively chanting the sacred ‘Shivstuti’ – a devotional tribute to the revered Maratha warrior king, Chhatrapati Shivaji Maharaj. This remarkable initiative, held at the Saraswati Mandir Trust in Thane, not only marked the grand unveiling of the new serial but also secured a place in the World Records Book of India, creating an unforgettable start for ‘Kamali’.
The unique launch event, which resonated with the spirit of Maharashtra, saw the lead actress of ‘Kamali’, Vijaya Babar, alongside co-stars Ketaki Kulkarni and Nikhil Damle, participating in the mass recitation. The collective tribute, brimming with reverence and pride, deeply connected with the audience and showcased the show’s underlying theme of strong Marathi values and the pursuit of dreams.
‘Kamali’: A Tale of Ambition, Education, and Empowerment
‘Kamali’, which premiered on June 30, 2025, and airs daily at 9:00 PM on Zee Marathi, tells the inspiring story of a fearless kabaddi champion from rural Maharashtra. The protagonist, Kamali (played by Vijaya Babar), harbors a firm belief that education is the ultimate path to self-respect and liberation. Defying her traditional family’s wishes, she embarks on a courageous journey to Mumbai with the dream of pursuing higher education at a top college.
However, Kamali’s ambition extends beyond personal success. Her ultimate goal is to return to her village and establish a college for girls, empowering countless others to achieve their dreams through education, just as she strives to do. The narrative promises to be a compelling blend of drama, emotion, and powerful performances, with Nikhil Damle (known from Bigg Boss Marathi) playing the male lead, Rishi, and Ketaki Kulkarni portraying the antagonist, Anika.
A Strategic Launch and Resonating Themes
The decision by Zee Marathi to launch ‘Kamali’ with such a grand and culturally significant event highlights a strategic move to create a strong emotional connection with its audience. The ‘Shivstuti’ tribute, which went viral on social media even before the show’s premiere, effectively built immense anticipation. This unique promotional strategy aligns with the show’s core message of empowerment, resilience, and the importance of heritage.
‘Kamali’ is an adaptation of the popular Telugu serial ‘Mutyala Muggu’, and its themes of overcoming adversity through education and determination are expected to resonate deeply with viewers across Maharashtra. By combining a relatable storyline with a culturally impactful launch, Zee Marathi aims to solidify ‘Kamali’ as a significant addition to its prime-time lineup and a source of inspiration for its diverse viewership.
Key Highlights:
- Zee Marathi launched its new show ‘Kamali’ with a grand event where over 3,000 school children performed a collective ‘Shivstuti’ tribute in Thane, setting a World Record.
- ‘Kamali’, which premiered on June 30, 2025, at 9:00 PM, tells the story of Kamali (Vijaya Babar), a rural kabaddi player who defies her family to pursue higher education in Mumbai.
- The show’s central theme revolves around Kamali’s ambition to establish a college for girls in her village, emphasizing education as a path to empowerment and self-respect.
- The unique launch strategy, combining cultural reverence with the show’s empowering narrative, aimed to generate significant buzz and connect with the audience, establishing ‘Kamali’ as a key program for Zee Marathi.