Zee Entertainment Enterprises Ltd. (ZEE) has unveiled a fresh brand identity and a dynamic ‘brand universe’ as it repositions itself as a “Content and Technology Powerhouse”. The announcement was made at the ZEE Cine Awards 2025, signaling the company’s strategic focus on integrating technology with its rich legacy in content creation to drive future growth and enhance consumer experiences.
The new brand identity includes a modern visual design and a revamped brand architecture, underpinned by a new corporate promise: “Yours Truly, Z.” This promise aims to strengthen the emotional connection with its audience and stakeholders, emphasizing trust and a commitment to delivering meaningful entertainment.
Zee’s redefined brand pillars include a purpose “to enrich lives through extraordinary moments,” a vision “to drive positive change through purposeful entertainment,” and a mission to “consistently create value through world-class infotainment platforms.”
The new brand identity and ‘brand universe’ will be rolled out across all ZEE channels and digital platforms starting June 8, 2025, coinciding with the telecast of the ZEE Cine Awards. This transformation aims to reflect a futuristic, dynamic, and agile approach, aligning with the aspirations of a young and evolving India while maintaining its global reach with a strong Indian identity.
Zee Entertainment CEO Punit Goenka stated that the new look reflects the company’s capabilities to capitalize on emerging opportunities and its commitment to embracing technology to enhance the overall consumer experience. He emphasized that the ‘brand universe’ underscores their bold spirit and resolve to remain agile in a fast-evolving landscape, with the promise of ‘Yours Truly, Z’ highlighting their consumer-centric approach.
Key Highlights:
- Zee Entertainment has launched a new brand identity and ‘brand universe’, repositioning as a “Content and Technology Powerhouse.”
- The rebranding includes a new logo and the brand promise “Yours Truly, Z.”
- The new identity will be rolled out across all ZEE platforms on June 8, 2025.
- This move signifies Zee’s focus on integrating technology with content to drive growth and enhance user experience.