Zee Business has achieved a dominant 70.3% viewership share in week 39 of 2024, according to the latest data released by BARC (Broadcast Audience Research Council). This milestone places the business news channel significantly ahead of its competitors, cementing its leadership in the financial news space.
The channel’s top-rated programs, including ‘First Trade’, ‘Final Trade’, ‘News Par Views’, and ’10 Ki Kamai’, have been instrumental in its success, particularly during prime time market hours. Additionally, non-market shows like ‘Aapki Khabar Aapka Fayda’, ‘Money Guru’, and ‘India 360’ have contributed to the channel’s widespread popularity. These programs offer an ideal mix of expert analysis, market insights, and actionable advice, appealing to investors and traders alike.
Zee Business’s extensive viewership share reflects its impact beyond ratings. The channel has become a critical resource for those seeking credible financial news and analysis in India’s volatile economic environment. By offering accurate and timely updates, Zee Business has enhanced financial literacy for millions of households across the country.
The channel caters to a diverse audience, from seasoned investors to first-time entrants, delivering insightful and accessible financial information. Its success is not only in the numbers but also in shaping a more informed and financially aware audience.
Anil Singhvi, the Managing Editor of Zee Business, attributes the channel’s success to its commitment to factual reporting and viewer trust. He stated, “Our audience’s trust is our most valuable asset. At Zee Business, we strive to deliver accurate and reliable information that empowers individuals to make informed financial decisions. Upholding the highest standards of journalism is not just our responsibility; it’s our commitment to our viewers.”
Pankaj Rai, Business Head of Zee Business, echoed this sentiment, emphasizing the channel’s growing influence in shaping financial narratives in India. He added, “The continued support from our viewers fuels our ambition to be the leading voice in financial journalism. At Zee Business, we will keep pushing boundaries and setting benchmarks to ensure our audience has access to the best insights and reporting that guide their financial futures.”
With its industry-leading viewership share, Zee Business is not just reporting on the day-to-day movements of the market; it is playing a pivotal role in shaping financial conversations across India. By consistently offering reliable insights and guidance, the channel is contributing to a more financially literate nation.
As Zee Business continues to raise the bar for financial journalism, its role in empowering viewers to navigate complex market environments remains central to its success.
Summary:
- Zee Business secured a 70.3% viewership share in week 39 of 2024, according to BARC.
- Flagship shows such as First Trade and Final Trade have driven its success during prime time.
- The channel plays a key role in improving financial literacy and guiding investment decisions across India.