Global influencer marketing titan Ykone has officially announced a strategic merger with the renowned Paris-based creative production house Mirror Mirror. This union forms a new, full-service integrated group named ‘One’, creating a powerhouse designed to dominate the luxury and premium brand space. The move marks a significant evolution in Ykone’s strategy, especially in India, where it recently strengthened its foothold by acquiring the leading influencer agency BarCode in 2024.

The formation of One brings together a massive combined revenue base of $150 million and a workforce of over 400 employees operating across 20 international cities. This consolidation comes at a pivotal time; the global influencer marketing industry is on a hyper-growth trajectory, projected to reach a staggering $90 billion by 2030. By merging, these entities are eliminating the fragmentation that often forces premium brands to manage multiple agency partners for a single campaign.

For the Indian market, the merger of Ykone, BarCode, and Mirror Mirror translates into an unprecedented end-to-end service. Indian luxury and premium brands now have access to a seamless ecosystem that combines:

• BarCode’s deep-rooted local dominance and influencer network in India.
• Mirror Mirror’s high-end creative and event production expertise, trusted by iconic names like LVMH, Chanel, and Hermès.
• Ykone’s global reach and data-driven strategic frameworks.
• Campaygn, the group’s proprietary data platform, and Bold, its dedicated talent management arm.

Olivier Billon, Founder of Ykone Group, emphasized that India is a market of immense strategic importance. He stated that the integration is not just about consolidation but about empowering teams to deliver “more ambitious and immersive brand experiences” that redefine new-age media.

Rahul Khanna, Founder of BarCode and a senior leader at Ykone, noted that this merger allows the group to move beyond conventional influencer posts. The focus of One will be on crafting “culturally resonant brand narratives” supported by world-class creative direction and experiential events. By aligning strategy, creativity, and execution under a single cohesive ecosystem, One offers global brands a simplified yet more powerful alternative to the traditional fragmented agency model.

Key Highlights:

• Strategic Merger: Ykone and Mirror Mirror have merged to form ‘One’, an integrated group with $150 million in revenue and 400+ global employees.
• Luxury Focus: The new entity specializes in high-end storytelling for premium brands like LVMH and Chanel, combining influencer strategy with elite event production.
• India Growth: The group integrates India’s BarCode agency, providing an end-to-end ecosystem for the Indian luxury market.
• Market Outlook: The launch positions One to capitalize on an influencer marketing industry expected to hit $90 billion by 2030.