Vodafone-Idea (Vi) is making significant inroads into the gaming sector, marking a pivotal moment in its digital entertainment strategy aimed at Indian gamers. This month, the telecom giant launched its inaugural grassroots eSports tournament, titled ‘Vi Game to Fame’, signaling its commitment to immersive digital experiences and tapping into the booming mobile gaming industry.

Vi has recognized the potential of the gaming landscape in India and is keen to offer a comprehensive gaming platform to its users. The Vi Games platform provides access to a diverse array of both premium and free games, catering to different interests across various categories. These include Cloud Gaming, Casual Gaming, eSports, AAA Games, and Multi-Player Games, all conveniently available through the Vi App.

According to Avneesh Khosla, Chief Marketing Officer at Vi, the company’s ongoing efforts to enhance its network infrastructure have significantly improved 4G data speeds. This progress is crucial in democratizing access to high-quality mobile gaming. “With affordable data plans and advanced mobile devices featuring enhanced RAM and ROM configurations, we are making rich gaming experiences accessible to a broader audience,” Khosla stated.

Vi Games has seen a considerable surge in its user base, especially in non-metro regions, which are driving much of the platform’s growth. States such as Gujarat, Uttar Pradesh, Maharashtra, Rajasthan, Madhya Pradesh, Kerala, and West Bengal collectively contribute approximately 65% of the platform’s total consumption. This trend underscores the growing appetite for gaming beyond urban centers, highlighting the potential for Vi to tap into new markets.

The ‘Vi Game to Fame’ tournament is designed to foster grassroots participation in eSports, encouraging gamers from all backgrounds to engage and compete. This initiative not only aims to nurture local talent but also to cultivate a vibrant gaming community within the country.

With the launch of Vi Games and the ‘Vi Game to Fame’ tournament, Vodafone-Idea is poised to capitalize on the explosive growth of the mobile gaming sector in India. The industry is projected to continue its upward trajectory, driven by increasing smartphone penetration, improved internet connectivity, and a burgeoning interest in digital entertainment among consumers.

As Vi strengthens its foothold in this competitive space, it will likely continue innovating and expanding its offerings to cater to the evolving needs of Indian gamers. By fostering a community-focused approach and leveraging its telecommunications expertise, Vodafone-Idea aims to become a key player in the Indian gaming market.

Credit: This article is based on information from [Business Today, The Economic Times, and Financial Express].

Key Highlights:

• Vodafone-Idea (Vi) has launched its first grassroots eSports tournament, ‘Vi Game to Fame’, as part of its strategy to enter the gaming sector.
• The Vi Games platform offers a wide range of games across multiple categories accessible via the Vi App.
• Ongoing network enhancements have improved 4G data speeds, making mobile gaming more accessible.
• Non-metro regions are contributing significantly to the growth of Vi Games, accounting for 65% of total consumption.