Vivek Srivastava has been appointed as the Executive Vice President and Business Head of Hindi Entertainment at JioCinema, marking his return to Viacom18 after a decade. Srivastava announced his new role on LinkedIn, expressing his enthusiasm about rejoining the company that played a crucial role in shaping his professional career. He shared, “Exactly 10 years later, I’m thrilled to return to the company that shaped my professional journey. Stepping into the role of EVP and Business Head – JioCinema Hindi Entertainment at Viacom18, joining a team that thrives on creativity, innovation, and a passion for delivering exceptional content.”
Before his return to JioCinema, Srivastava held key roles at Prime Video, where he initially served as Head of Partnerships starting in February 2022, before being promoted in 2023 to Head of Prime Video Channels for India. His experience spans a broad range of the media and entertainment sector, including over seven years at Times Network, where he served as President of Digital and Broadcast. Srivastava’s earlier career also includes tenures at Kantar and TAM, making him a seasoned leader in digital content and broadcasting.
Srivastava’s extensive background in the industry is expected to bring new strategic directions to JioCinema’s Hindi entertainment vertical, enhancing its competitive edge in the streaming market.
Summary Points:
- Vivek Srivastava joins JioCinema as EVP and Business Head for Hindi Entertainment, marking his return to Viacom18 after a decade.
- He previously held leadership roles at Prime Video, including Head of Prime Video Channels in India, and was President of Digital and Broadcast at Times Network.
- Srivastava brings over 20 years of media and entertainment experience, expected to drive JioCinema’s growth in Hindi content.