Bollywood actor Varun Dhawan, affectionately known as Prime Video’s “Prime Bae,” recently brought his signature brand of chaotic energy and humor to the streaming giant’s offices. A viral video captured Dhawan “crashing” a marketing team meeting, armed with a barrage of “outrageous, crazy, and pathbreaking” ideas for the Indian promotion and Hindi dubbing of the star-studded action-comedy ‘Heads of State’.
The film, featuring global icons John Cena, Idris Elba, and Priyanka Chopra Jonas, is now streaming exclusively on Prime Video in multiple languages, including English, Hindi, Tamil, Telugu, Malayalam, and Kannada, as part of their Prime Day 2025 lineup (running from July 12th to 14th).
Dhawan’s impromptu pitch session was a blend of wit and absurdity, showcasing his dedication to engaging Indian audiences. Among his highly unconventional suggestions were:
- Pulp Fiction-inspired Hindi Title: Dhawan proposed the catchy and dramatic Hindi title, “Desh ke Sir – Baaki Sab Be-asar” (Heads of the Country – All Others Are Useless), injecting a distinct Bollywood masala flavor into the Hollywood production.
- “Sutli Bomb” Sound Effects: In a truly unique suggestion, he advocated for the use of India’s iconic “Sutli bomb” sound as a special effect in the film, aiming for a locally relatable punch.
- Voicing All Three Leads: Perhaps his most ambitious (and humorous) idea was for him to lend his voice to all three lead characters in the Hindi dub, including Priyanka Chopra Jonas, showcasing his versatility and comedic timing.
While his ideas might have been more suited for a comedy skit than a corporate meeting, Dhawan’s performance undeniably created buzz and highlighted his enthusiastic involvement with Prime Video. He signed off the video by assuring viewers that ‘Heads of State’, directed by Ilya Naishuller and also starring Paddy Considine, Stephen Root, Carla Gugino, Jack Quaid, and Sarah Niles, is a thrilling and unmissable action-comedy.
This creative promotional stunt underscores Prime Video’s strategy to leverage popular Indian personalities like Varun Dhawan to connect with the local audience and drive engagement for their international content. Dhawan has a strong relationship with Prime Video, having previously headlined the Indian installment of the global ‘Citadel’ franchise and collaborating on various promotional campaigns.
Key Highlights:
- Varun Dhawan humorously “crashed” a Prime Video marketing meeting to pitch “outrageous” Hindi dubbing and promotional ideas for the film ‘Heads of State’.
- His suggestions included a pulp-fiction inspired Hindi title (“Desh ke Sir – Baaki Sab Be-asar”), using “Sutli bomb” sound effects, and even voicing all three lead characters himself.
- ‘Heads of State’, starring John Cena, Idris Elba, and Priyanka Chopra Jonas, is now streaming on Prime Video in multiple Indian languages as part of Prime Day 2025.
- This viral promotional stunt highlights Prime Video’s strategy of using popular Indian celebrities to boost engagement for international content and Varun Dhawan’s strong collaboration with the platform.