Van Heusen, a leading power dressing brand under Aditya Birla Fashion and Retail Ltd., has announced Taapsee Pannu as its new brand ambassador. Known for her versatility and strong on-screen presence, Taapsee will headline the brand’s latest campaign, ‘Lead Every Role’, which emphasizes the modern woman’s multifaceted lifestyle.
Van Heusen’s collection spans formals, casuals, travel, and evening wear, catering to confident and ambitious women who embody power and drive. This collaboration reflects Taapsee’s dynamic personality, as she personifies the relentless, self-driven nature of modern Indian women, excelling both professionally and personally, as mentioned in the brand’s press release.
The ‘Lead Every Role’ campaign is designed to inspire women to embrace every aspect of their lives with confidence and style, much like Taapsee, who has led a successful career in multiple roles. The campaign highlights Van Heusen’s commitment to blending functionality with contemporary fashion.
Abhay Bahugune, COO of Van Heusen, expressed excitement about the partnership, stating, “Taapsee truly represents the ambitious, confident woman that Van Heusen serves. We are thrilled to have her on board as the face of our new campaign.” Taapsee, equally enthusiastic, shared, “I’m thrilled to partner with Van Heusen, a brand that resonates with my journey and represents the self-made, ambitious women of today.”
With over 150+ stores across India and a strong presence on leading retail and online platforms, Van Heusen continues to be a prominent name in women’s western wear.
Summary:
- Van Heusen has announced Taapsee Pannu as its new brand ambassador for the ‘Lead Every Role’ campaign, focusing on empowering modern women.
- The campaign reflects the brand’s diverse offerings, ranging from formals to casuals, and showcases its commitment to versatile fashion.
- Van Heusen continues to expand with over 150 stores in India, solidifying its position in women’s western wear.