In a significant move ahead of its 160th anniversary, Valvoline™ Global has announced its inaugural partnership with the FIFA World Cup 2026™, the world’s premier sporting event. The company has been named an Official Supporter of the tournament, which will be co-hosted by Canada, Mexico, and the United States next year.
In a press statement, Valvoline expressed its excitement about its first-ever association with FIFA’s flagship event, highlighting it as a strategic step that aligns with its rapid global expansion. With a rich legacy spanning nearly 160 years and a presence in over 140 countries and territories, the iconic American motor oil brand is positioning itself for even deeper engagement with consumers on a global scale.
“The FIFA World Cup 26 will bring people together like nothing else – through passion, performance and the power of possibility,” said Jamal Muashsher, President and CEO, Valvoline Global Operations. “As we approach our 160th anniversary, Valvoline Global is proud to be part of an event that celebrates not just the greatness of the game, but the potential within us all to move the world forward.”
The 2026 FIFA World Cup is set to be the largest and most inclusive edition yet, featuring 48 national teams, 104 matches, and 16 Host Cities across North America. Valvoline plans to connect with fans leading up to the tournament through various retail campaigns and immersive activations in select cities, along with exclusive promotions with key retail partners. Further details on these initiatives are expected to be announced later this year.
This partnership marks Valvoline’s first foray into a global sporting event of this magnitude, underscoring the company’s commitment to innovation, performance, and excellence in service – values that closely mirror those of FIFA.
FIFA Secretary General Mattias Grafström also welcomed the collaboration, stating, “We are thrilled to welcome Valvoline Global, a respected global force in the automotive and industrial sectors, as an official supporter of this historic tournament. The company’s innovative vision aligns with the dynamic spirit of the FIFA World Cup. Valvoline Global’s commitment to driving progress through cutting-edge solutions resonates with our values, and we are excited to embark on this journey together.”
This announcement represents a major milestone for Valvoline, reaffirming its position as not only a trusted name in automotive lubricants but also as a global brand connecting with audiences in bold and meaningful ways. With the world’s attention on the tournament, Valvoline is poised to accelerate its brand presence both on and off the field.
Summary:-
- Valvoline Global has become an Official Supporter of the FIFA World Cup 2026, marking its debut partnership with the major sporting event.
- The partnership aligns with Valvoline’s global expansion strategy as it approaches its 160th anniversary.
- Valvoline plans to engage with fans through retail campaigns and activations leading up to the tournament in Canada, Mexico, and the United States.
- FIFA Secretary General Mattias Grafström welcomed Valvoline as an official supporter, highlighting the alignment of their innovative visions.