In a significant move that is set to reshape the landscape of Indian film music, Universal Music India (UMI), a division of Universal Music Group (UMG), has entered into a strategic global partnership with Maddock Films and its newly launched music label, Mad For Mussic. The alliance, led by renowned filmmaker Dinesh Vijan, positions UMI as the global strategic partner for the label’s entire future slate of soundtracks and music-related projects.
The collaboration marks a major step for Universal Music as it re-enters the Indian film music space, leveraging its extensive global network to amplify Indian cinematic sounds on a worldwide stage. Maddock Films, known for its content-first approach and genre-defining hits like Stree, Bhediya, and Munjya, has always placed music at the core of its storytelling, with recent tracks like “Pardesiya” from Param Sundari gaining viral popularity.
According to a company statement, the partnership is a powerful synergy between creative prowess and global reach. Dinesh Vijan, founder of Maddock Films, emphasized that music has always been a “central pillar” of his films. “UMG is a perfect partner for our ambitions, as we step into the next growth phase of Maddock, developing some of the most sought after movie franchises and creating new genres,” he stated.
The deal allows Universal Music India to deepen its presence in the domestic film music sector—the largest music category in the country—while also building on its recent success in popularizing non-film genres like I-Pop and Desi Hip-Hop. Adam Granite, CEO of Africa, Middle East, and Asia at UMG, called the partnership a “crucial step forward for our India business,” praising Dinesh Vijan’s storytelling and his “unparalleled ear for music.” This alliance is poised to create a powerful pipeline of musical content, bringing the essence of Indian culture to a global audience like never before.
Key Highlights:
- Universal Music India (UMI) has formed a strategic global partnership with Maddock Films and its new music label, Mad For Mussic.
- UMI will serve as the global strategic partner for all future Maddock film soundtracks and music projects, leveraging UMG’s global network for international distribution.
- The partnership allows UMI to re-enter the Indian film music space, which is the largest music category in the country, complementing its success in non-film genres.
- The collaboration combines Maddock Films’ creative and music-driven storytelling with Universal Music’s extensive global reach, aiming to bring Indian sounds to a wider international audience.