Bihar is set for its most vibrant and comprehensive democratic celebration this election season. In a pioneering move, the Times Network’s flagship news channels, Times Now and Times Now Navbharat, have forged a first-of-its-kind collaboration with the Times Group’s Radio Mirchi Patna (98.3 FM) to deliver the real pulse of Bihar directly to voters.
This massive partnership is centered around two simultaneous, on-ground Election Yatras (election journeys) that promise to make the political season as exciting as a festival—blending the festive flavor of Thekua with the energetic spirit of Votva.
The core of this collaboration is the seamless integration of the Times Group’s TV and radio entities, ensuring that the ground reality is captured and broadcast across multiple platforms.
- Times NOW Navbharat’s Election Yatra: This initiative functions as a mobile newsroom that will travel a staggering 4,500 km across 28 districts of Bihar, delivering unfiltered voter sentiment straight from the ground.
- Anchor: Rakesh Pandey (Times Now Navbharat)
- Radio Partner: RJ Shashi (Mirchi Patna 98.3)
- Live Connect: Rakesh will connect live with RJ Shashi on air, inviting listeners to join live Q&A sessions as part of the on-ground trail. RJ Shashi will also join live from the field, bringing local energy to the listeners.
- Air Time: 5:20 PM
- Co-Powered By: Polycab, Kayam Churna, and Sankalp Restaurant.
- Times NOW Election Yatra: This yatra focuses on capturing the city’s mood—from “Thekua ki mithas to Votva ka josh!”
- Anchor: Swati Joshi (Times Now)
- Radio Partner: RJ Anjali (Mirchi Patna 98.3)
- Content Focus: In lively segments, Swati and RJ Anjali will decode what’s truly on the minds of the people, bringing inspiring stories of hope, ambition, and political sentiment from every corner of the state.
- Air Time: 5:30 PM
This powerful collaboration between Radio Mirchi, Times Now, and Times Now Navbharat promises to transform the election season into a story not just about politics, but about people, participation, and civic pride in Bihar.
Tune into Times Now Navbharat at 5:20 pm and Times Now at 5:30 pm to watch the daily episodes of Election Yatra.
Key Highlights:
- Times Now, Times Now Navbharat, and Radio Mirchi Patna (98.3 FM) have partnered for extensive, on-ground coverage of the Bihar elections through two separate Election Yatras.
- The Times NOW Navbharat Yatra, led by Rakesh Pandey and RJ Shashi, will travel 4,500 km across 28 districts, featuring live Q&A sessions and unfiltered voter sentiment.
- The Times NOW Yatra, featuring Swati Joshi and RJ Anjali, will capture the local mood—from “Thekua ki mithas to Votva ka josh!”—airing at 5:30 PM.
- This first-of-its-kind TV and radio collaboration aims to make the election season feel like a festival, focusing on people, participation, and local pride.