The Advertising Club (TAC) has announced the fourth edition of D, scheduled for November 28, 2024, at Google’s India HQ. This year, the event will focus on the theme ‘DTHE NOW: How AI is Revolutionizing Creative, Media, and the User Landscape in India’. With AI rapidly transforming the marketing landscape, D2024 aims to inspire industry players to embrace AI-driven advancements in digital strategy and brand engagement.
The event will feature nine prominent speakers, including a surprise guest, each addressing various ways in which AI is reshaping digital marketing. Speakers will include Varun Mayya of AEOS, Jaspreet Bindra of AI&Beyond, Manish Gupta from Google DeepMind India, and other leaders from Tata Motors, Kantar, and ElevenLabs, among others.
Rana Barua, President of The Advertising Club, highlighted the importance of preparing for an AI-ready marketing ecosystem, noting that over three-quarters of CMOs are already utilizing generative AI. This year’s Dwill serve as a platform for thought leaders to explore strategies for leveraging AI in ways that promote innovation and more impactful consumer engagement.
D2024 will provide participants with the opportunity to gain insights from leaders across technology, marketing, research, and advertising, as they discuss AI’s influence on creativity and efficiency in communication.
Credit: This article is based on information from The Advertising Club’s press release and industry reports.
Key Highlights:
- TAC’s D2024 will be held on November 28 at Google’s India HQ, centered around AI in marketing and media.
- Key speakers include leaders from Tata Motors, Kantar, ElevenLabs, and Google DeepMind.
- Dseeks to encourage AI integration for a more innovative and consumer-focused digital ecosystem.