Tata Play has announced an exclusive and significant promotional offer for its extensive subscriber base, integrating Apple Music’s premium audio experience across its entire digital ecosystem. The collaboration grants eligible users up to four months of complimentary access to Apple Music, significantly enhancing customer engagement and service value.
This new strategic partnership between Tata Play and Apple Music ensures seamless access to Apple Music’s vast library and features across all Tata Play platforms:
- Tata Play Binge (OTT platform)
- Tata Play Mobile app
- Tata Play Fiber (Broadband service)
The offer is open to all Tata Play subscribers, encompassing Direct-to-Home (DTH) customers, Over-The-Top (OTT) users, and broadband subscribers. The initiative highlights Tata Play’s continuous efforts to expand its service portfolio beyond traditional television, providing a truly integrated digital entertainment experience.
The promotional structure provides varying levels of complimentary access:
- New Apple Music Users: Eligible to receive up to four months of complimentary access.
- Qualifying Returning Users: Eligible to receive a three-month free trial.
Apple Music, which boasts a catalogue of over 100 million songs, curated playlists, and live radio, will now be conveniently accessible through Tata Play’s multiple platforms, giving users a unified way to explore premium audio content.
Pallavi Puri, Chief Commercial and Content Officer at Tata Play, emphasized the value proposition: “This promotional offer is a testament to our commitment to delivering more value and convenience, giving our customers easy access to over 100 million songs… now accessible via Tata Play platforms.”
Shalini Poddar, Director – Content and Services, Apple India, echoed this sentiment, stating the integration delivers a “more immersive and personalized audio experience for Tata Play’s audience and bringing Apple Music to even more customers.”
Subscribers can redeem the offer using a promo code to activate their trial period on Apple Music. Following the conclusion of the complimentary trial period, the service will continue at the standard subscription rate of ₹119 per month.
This collaboration reinforces Tata Play’s commitment to creating a comprehensive, multi-platform entertainment experience by leveraging exclusive content partnerships to provide users with substantial added value.
Key Highlights:
- Exclusive Offer: Tata Play announced a promotional partnership with Apple Music, offering up to four months of complimentary access to new Apple Music users who are Tata Play subscribers.
- Widespread Access: The offer is available to all Tata Play customers (DTH, OTT, and Fiber) and provides seamless access to Apple Music’s library of over 100 million songs via Tata Play Binge, the Tata Play Mobile app, and Tata Play Fiber.
- Strategic Integration: The collaboration is part of Tata Play’s strategy to move beyond traditional television and create an integrated, value-added, multi-platform digital entertainment ecosystem.
- Subscription Details: New users get up to four months free access, while returning users get three months free, after which the service continues at the standard rate of ₹119 per month.