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Diwali Marketing: How Swiggy, Zepto, OPPO, and Titan Captured Festive Hype

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The Diwali season represents the biggest consumer spending period in India, making it a crucial battleground for marketers. A recent analysis, dubbed "Mast or...
News

Zepto’s Raksha Bandhan ‘Kalesh Card’ Stunt Draws Fire 

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Quick commerce platform Zepto is facing significant backlash on social media, particularly on Reddit, for its recent Raksha Bandhan campaign featuring a "Kalesh Card."...
Startup

Zepto Now Delivers Polycab Super ROI Fans in Just 10!

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Leading quick-commerce platform Zepto has announced a new partnership with Polycab to offer ultra-fast delivery of their popular Super ROI range of fans. In...
Business

Zepto’s Super Saver Storm: Massive OOH Blitz Sweeping India!

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Quick commerce giant Zepto has unleashed a massive Out-Of-Home (OOH) advertising campaign, dubbed "SuperSaver," blanketing 11 major cities and reaching an additional 62 towns...
Business

Zepto’s Ad Blitz: Five-Fold Revenue Explosion Signals E-Grocery’s New Battleground

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Quick commerce giant Zepto has revealed a staggering five-fold jump in its annualized recurring revenue (ARR) for its advertising vertical over the past year....
Business

Zepto, Blinkit, and Bluestone Named India’s Fastest-Growing Retail Entities by Comscore

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According to Comscore's Year in Review report, Zepto, Blinkit, and Bluestone have emerged as India's fastest-growing retail entities. Zepto leads the pack with an impressive...
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