TRP Market
Entertainment
MIB Unleashes TRP Market: OTT Platforms, DPOs, and Big Tech Now Empowered to Establish Ratings Agencies
In a monumental shift poised to revolutionize India's television and digital audience measurement landscape, the Ministry of Information and Broadcasting (MIB) has effectively "opened up" the Television Rating Point (TRP) market. Through significant amendments to its "Policy Guidelines for...
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Latest News
X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities
In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
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