Television Ratings India
Entertainment
MIB Unleashes TRP Market: OTT Platforms, DPOs, and Big Tech Now Empowered to Establish Ratings Agencies
In a monumental shift poised to revolutionize India's television and digital audience measurement landscape, the Ministry of Information and Broadcasting (MIB) has effectively "opened up" the Television Rating Point (TRP) market. Through significant amendments to its "Policy Guidelines for...
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MIB Proposes Major Amendments to TRP Guidelines, Invites Public Feedback to Enhance Transparency and Accountability
The Ministry of Information and Broadcasting (MIB) has initiated a significant move to overhaul the regulatory framework governing Television Rating Agencies in India. In a draft order released on July 2, 2025, the MIB proposed key amendments to the...
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X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities
In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
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