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Television Ratings

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IBDF Supports Open TV Ratings Market but Urges Retention of ‘Conflict of Interest’ Clause

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The Indian Broadcasting and Digital Foundation (IBDF) has weighed in on the government's proposed reforms for the television ratings ecosystem, signaling its support for...
Entertainment

“Kyunki Saas Bhi Kabhi Bahu Thi S2” Makes Historic Comeback, Clocks Over 1.6 Billion Watch Minutes in Launch Week

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The highly anticipated return of the iconic daily soap, 'Kyunki Saas Bhi Kabhi Bahu Thi', has shattered records, logging an astounding 1.659 billion minutes...
Content

BARC India “Done Its Homework,” Poised for New Era Amidst Policy Shifts, Says Shashi S Vempati

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The Broadcast Audience Research Council (BARC) India, the country's sole licensed television audience measurement body, is well-prepared for the evolving landscape of media measurement,...

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