streaming services

Amazon has reportedly doubled the ad load on its Prime Video streaming service, with viewers now experiencing between four to six minutes of commercials per hour. This significant increase marks a notable shift from the two to 3.5 minutes...

Cable operators are increasingly demanding regulatory parity as the lines between traditional broadcasting and FAST (Free Ad-Supported Streaming TV) continue to blur. This demand is driven by the need for a level playing field across different distribution technologies, including...

The eagerly awaited merger between The Walt Disney Company's Disney Star and Reliance Industries' Viacom18 is now in its final stages, with the new entity, Jio Star, set to transform India's media and entertainment scene. Sources report that the...