Sports Marketing

Global beverage giant Pepsi is signaling a bold new direction in its football partnerships by placing some of the sport's fiercest female stars at the forefront of its latest campaign. This move marks a significant shift from the traditionally...

The Gujarat Titans, a formidable force in the Indian Premier League (IPL), have announced a strategic partnership with Haier India, a leading global home appliances and consumer electronics brand.This collaboration sees Haier India stepping in as the official...

Tribes Communication has announced the launch of Tribes Sports, a new venture aimed at addressing the growing demand for innovative sports marketing and management solutions in India. This initiative comes at a time when the sports industry in India is...

As the excitement builds for the Women’s Cricket World Cup 2024, fantasy sports platform Dream11 has rolled out an innovative advertising campaign titled "Poora Fan Bano." This initiative aims to rally cricket enthusiasts to support the Indian Women’s Cricket...