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Ormax Media Unveils OMA: A New Affluence Metric for India’s M&E Sector
Ormax Media has officially launched Ormax Media Affluence (OMA), a revolutionary audience classification system specifically engineered for India's media and entertainment (M&E) landscape. Moving away from traditional household-level metrics, OMA introduces a behavior-led approach to measuring consumer spending power...
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X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities
In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
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