Shashi Sinha

IPG Mediabrands India has announced a significant leadership transition, marking a new chapter for one of India's leading media agency networks. This strategic move sees Shashi Sinha, a veteran of the Indian advertising industry, transition to the role of...

In a candid assessment of the media and entertainment landscape, Shashi Sinha, Chairman of the Broadcast Audience Research Council (BARC) India, identified stakeholder alignment as a significant and ongoing challenge for the industry.Speaking at a session during the World...