Quick Commerce

Flipkart Completes Strategic Reverse Flip to India Ahead of Mega IPO

In a landmark move for the Indian e-commerce landscape, Flipkart has officially completed its "reverse flip," shifting its holding company’s domicile from Singapore back to India. The Walmart-owned giant received the final nod from the Government of India for...

Zepto’s Raksha Bandhan ‘Kalesh Card’ Stunt Draws Fire 

Quick commerce platform Zepto is facing significant backlash on social media, particularly on Reddit, for its recent Raksha Bandhan campaign featuring a "Kalesh Card." While the campaign, which offered prizes worth up to ₹3 crore, was intended to be...

Nykaa’s ‘Nykaa Now’ Quick Commerce Service Expands to 7 Cities, Promises 30-120 Minute Deliveries

Beauty and fashion e-retailer Nykaa is significantly scaling up its quick commerce operations, with its "Nykaa Now" fast delivery venture now expanded to seven major cities across India. The move, announced through regulatory filings, underscores Nykaa's aggressive push into...

Maharashtra FDA Cracks Down: Blinkit Dark Store in Pune Shut Down Over Major Food Safety Violations

India's booming quick commerce sector is facing heightened scrutiny as the Maharashtra Food and Drug Administration (FDA) has suspended the food business license of a Blinkit dark store in Pune's Balewadi area. The drastic action comes after an inspection...

NCLT Dismisses Insolvency Plea Against Dunzo Amid Failed Settlement Talks

The National Company Law Tribunal (NCLT) in Bengaluru has dismissed an insolvency petition filed against quick commerce company Dunzo by its invoice discounters. This decision comes after previous indications of settlement talks between the parties ultimately failed to materialize.A...

Instamart Unveils Bold New Blue Look, Stepping Out as Standalone Brand from Swiggy’s Shadow

Instamart, Swiggy's quick commerce arm, has unveiled a vibrant new brand identity, marked by a striking shift to the color blue, signaling its evolution into a distinct and standalone player in India's rapidly expanding quick commerce market. This rebranding...

Zepto Now Delivers Polycab Super ROI Fans in Just 10!

Leading quick-commerce platform Zepto has announced a new partnership with Polycab to offer ultra-fast delivery of their popular Super ROI range of fans. In a move set to provide instant relief from the summer heat, Zepto will now deliver...

Price Wars Under Scanner: CCI’s New Playbook on Predatory Pricing

The Competition Commission of India (CCI) has unveiled a fresh set of regulations aimed at sharpening its scrutiny of predatory pricing practices, particularly within the rapidly evolving e-commerce and quick-commerce sectors. These new norms, officially titled the Competition Commission of...

Atul Handa Steers Swiggy’s Quick Commerce!

In a strategic move to further fortify its rapidly growing quick commerce arm, Instamart, Swiggy has onboarded seasoned e-commerce leader Atul Handa as its new Vice President. Handa's extensive experience in scaling online businesses and driving operational efficiency is...

Mars Wrigley Pumps Up Digital & Quick Commerce Marketing

Mars Wrigley, the confectionery giant behind beloved brands like Snickers and Galaxy, is strategically increasing its media investments in the digital and quick commerce (q-comm) spaces, according to the company's Chief Marketing Officer (CMO), Nikhil Rao. This move reflects...
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X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities

In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
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