pay tv

At the World Audio Visual and Entertainment Summit (WAVES) 2025, industry leaders convened to address the evolving landscape of India's television industry. With the rise of digital platforms and changing consumer behaviors, the traditional pay-TV sector faces both challenges...

The Indian pay-TV industry is facing significant challenges due to the ongoing trend of cord-cutting, where subscribers are increasingly shifting from traditional pay-TV services to over-the-top (OTT) platforms and free dish services. This shift is expected to result in...