OTT Platforms India

Nielsen Data Reveals Sharp Rise in Multilingual Content Consumption on Mobile OTT Platforms

A recent Mobile Audience Measurement report for March 2025, released by global data and analytics firm Nielsen, indicates a significant surge in the consumption of multilingual content on mobile Over-The-Top (OTT) platforms in India. The report highlights the most-watched...

Digital Blackout: India Orders OTTs to Pull Plug on Pakistani Content

Amidst heightened national security concerns, the Ministry of Information and Broadcasting (MIB) has issued a firm advisory to all Over-The-Top (OTT) platforms operating in India, mandating the immediate removal of all web series, films, music, podcasts, and other streaming...

Madras HC Notice to Central Government on Plea to Regulate OTT Platforms

The Madras High Court has taken a significant step in the ongoing debate around over-the-top (OTT) platform regulations by issuing a notice to the Central Government. This comes after a plea was filed urging immediate intervention to regulate the...
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X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities

In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
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