Omnicom Media Group

Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), has announced a global consolidation of all its influencer marketing capabilities under its dedicated influencer management brand, Creo. This strategic move aims to provide clients across OMG's...

Advertising behemoth WPP is reportedly gearing up for a significant rebranding of its media investment arm, GroupM, to "WPP Media." This potential change, first brought to light by Ad Age, marks a notable shift for the unit after two...