Mast or Meh
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Diwali Marketing: How Swiggy, Zepto, OPPO, and Titan Captured Festive Hype
The Diwali season represents the biggest consumer spending period in India, making it a crucial battleground for marketers. A recent analysis, dubbed "Mast or Meh," evaluated how major Indian and global brands—including Swiggy, Zepto, OPPO, and Titan—strategically captured the...
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X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities
In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
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