Marketing Trends

The Cannes Lions International Festival of Creativity has announced a robust total of 26,900 submissions for its 2025 Awards, reflecting widespread global participation and significant shifts in the focus of creative excellence. This year's entry count signals a vibrant...

The gloves are off in the marketing arena. Forget subtle hints and vague superiority claims – brands are increasingly stepping into the spotlight to directly challenge their competitors in a bold and often personal way. This surge in comparative...

A recent report from CleverTap, a leading customer engagement platform, highlights five crucial trends poised to reshape marketing and customer engagement in 2025. As generative AI (GenAI) continues its rise, the marketing landscape is expected to shift dramatically, moving...