Marketing Technology

WPP and Google have announced a significant five-year expansion of their partnership, with WPP committing $400 million to adopt Google's advanced cloud and Artificial Intelligence (AI) technologies. This strategic investment is set to fundamentally redefine the global marketing landscape,...

Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), has announced a global consolidation of all its influencer marketing capabilities under its dedicated influencer management brand, Creo. This strategic move aims to provide clients across OMG's...