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Crompton Boosts Brand Visibility with ₹305.75 Crore Advertising Spend in FY25, Eyes Digital Growth

Crompton Greaves Consumer Electricals Ltd., a leading player in India's consumer durables market, significantly ramped up its advertising and sales promotion expenditure to ₹305.75...

OML Pivots Strategy: SaaS Platform Hypothesis Paused, Shifts to Service-First Influencer Marketing Model

Only Much Louder (OML), a prominent player in the entertainment and creator economy, has announced a significant strategic shift in its influencer marketing arm,...

Prasoon Joshi, Nikhil Sharma on How a Chewing Gum Brand Rekindled the Love for Imaginative Advertising

In an era often dominated by data-driven, functional advertising, the power of pure imagination and storytelling in branding has found a renewed champion in...

Veteran Adman Rohit Ohri Launches Culture Consultancy ‘Ohriginal’

Rohit Ohri, a well-respected figure in the Indian advertising and marketing industry, has announced the launch of his new venture, a culture consultancy named...

PhonePe Appoints Amit Doshi as First Group CMO

PhonePe, a leading fintech company backed by Walmart, is set to appoint Amit Doshi, former Chief Marketing Officer (CMO) at Britannia Industries, as its...

NP Digital India Partners with Kotak Securities to Elevate Content Marketing Strategy

In a strategic move to enhance its digital footprint, Kotak Securities has entrusted NP Digital India with its content marketing mandate. This collaboration aims...

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