Marketing strategy

Crompton Greaves Consumer Electricals Ltd., a leading player in India's consumer durables market, significantly ramped up its advertising and sales promotion expenditure to ₹305.75...

Only Much Louder (OML), a prominent player in the entertainment and creator economy, has announced a significant strategic shift in its influencer marketing arm,...

In an era often dominated by data-driven, functional advertising, the power of pure imagination and storytelling in branding has found a renewed champion in...

Rohit Ohri, a well-respected figure in the Indian advertising and marketing industry, has announced the launch of his new venture, a culture consultancy named...

PhonePe, a leading fintech company backed by Walmart, is set to appoint Amit Doshi, former Chief Marketing Officer (CMO) at Britannia Industries, as its...

In a strategic move to enhance its digital footprint, Kotak Securities has entrusted NP Digital India with its content marketing mandate. This collaboration aims...